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| SPECIALIST SERVICES FOR SPECIALIZED NEEDS |
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| A testimony of top notch-quality |
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Our clients would attest to the fact that we
are not a 'Research Factory' that mass produces stereotypical data.
Each project is carefully planned and rigorously executed to ensure
top quality all the way. |
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| We dare say this because:
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| We are a coming-together of the Arts and Sciences
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Being social scientists, we bring with us sound
academic principles which are employed in all projects undertaken.
They include being objective, logical, systematic and holistic.
With that empirical backdrop, we blend in our own
individual creativity and artistry, and top it up with passion.
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| We exercise strict logistical control |
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Our recruitment is stringently
controlled with triple screening measures. Fresh participants are
ensured to weed out the ‘professional’ respondent.
Our Qualitative Discussion rooms are fully equipped
with one-way mirrors and concealed tape recording facilities.
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| We place great importance on moderating |
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We are all locals with bilingual / trilingual skills
and hence, clearly in touch with consumer vocabulary. |
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| We do not believe in superficial analysis
and reporting. |
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| We seek depth of interpretation and not mere content
analysis. The mental input is always long and hard, and the output
always MEANINGFUL and ACTIONABLE. |
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