| |
|
The youth of today is the adult of tomorrow
|
The teenage years...
A period of character and image formation.
The perfect time for product entry and brand image formation for
your product.
In time to come, the youth will rule the market place.
So catch them now and you have a chance of keeping them forever.
|
What is TeenDynamics
|
TeenDynamics is a combined Qualitative and Quantitative Program that offers
you an in-depth look at what makes the teenager tick.
|
The Psychological, Emotional And Lifestyle Make-up Of The Malaysian Teens
|
| What is their self concept/self image? |
| What attracts them? What excites them? |
| What are their concerns? What bothers them? What hang-ups
do they have? |
| What are their attitudes towards life? What are their goals,
expectations and aspirations like? |
| What is their world like? |
|
Their Emotional And Symbolic Attachments To Objects And Subjects
|
| What are their value systems like? |
| What symbolic meanings do they attach to objects e.g. clothes,
shoes, sports goods, cars etc? Why? |
| Who do they hero-worship, respect and want to emulate? Why?
|
|
Their Detailed Attitudes Towards Your Product Category/Brand
|
| A holistic understanding of how their make-up blends/does
not blend with the product category/brand under study |
|
| |
| |
| |
