Mystery
Shopping
and
Mystery Observation
at P.O.S.
- nothing like
being part of
the REAL Consumer
Shopping drama!
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MYSTERYDYNAMICS
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An exclusive package by Dynamic Search
that gives you candid feedback on your STORE and SERVICE PERFORMANCE
Real-time feedback on Real-time Store experience.
BOTH THE 'HARD' AND THE 'SOFT' PERFORMANCE
ATTRIBUTES CAN BE MEASURED & VALIDATED!
Motivational Tools for Personnel to Excel
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To act as a feedback mechanism on Staff performance |
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To REWARD outstandingly good Personnel who are truly the company’s
asset |
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Marketing feedback tool
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To CHECK if any marketing decisions and promotions are effectively
filtered down to the consumers |
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To OPEN YOUR EYES to what is NOT obvious to you on the consumer
shopping experience |
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Check the ACCURACY in which information is disseminated to
the customers |
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Check the CONSISTENCY throughout the promotion duration and
inter-store performance |
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Check COMPREHENSION AND KNOWLEDGE among staff |
ALLOWS YOU TO INTERVENE WITH STOP-GAP MEASURES QUICKLY!!
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Benefit The Marketeer
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To PROVIDE FEEDBACK on the STORE AMBIENCE AND PHYSICAL OFFERING
of your store which will otherwise get sidelined in the midst
of the hustle and bustle of the marketing process.
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FEEDBACK on HYGIENE and CLEANLINESS OF THE FACILITIES
provided
- a measure of your maintenance crew performance |
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FEEDBACK on the WORKING CONDITION of the important facilities
– such as dispensers, operating machines (eg ATM,
Public Amenities) and facilities such as those provided
at the toilet or dressing room. |
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FEEDBACK on AVAILABILITY of the facilities – e.g.
car park space, trolleys, soap dispensers across different
times of trading, and different days of the week and
different
week of the month. |
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This will alert the Client to the “hardware”
maintenance when the need arises. |
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